Design and Design Leadership with a Commercial Mindset.
Mark is an accomplished design executive with over 30 years of footwear design and brand-building expertise. His innovative work spans fashion, lifestyle, and technical performance products. As the head of Vans footwear design for over 15 years, Mark displayed impressive leadership, driving significant growth for the brand from $250 million to over $4 billion. His efforts included the revitalization of classic products, creating high-profile silhouettes, and establishing high design standards for the brand. Mark has also demonstrated his entrepreneurial spirit by launching an online business showcasing his beautiful creation: The Lacorsa Grand Prix Game. Mark is passionate about design and sporting endeavors, especially where they intersect, and is a practicing triathlete.
Reebok Sidewinder GSC
An innovative outsole design concept in collaboration with the Reebok Human Engineering Lab to provide traction and safety and further graphic exploration.
Vans Vault
Appointed as the inaugural Vault Designer and Design Director for Lifestyle Footwear. Model design, color/material, and collaborations spanning 10 years.
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Vans ComfyCush One
The Van Doren Experiment utilized a unique process to create footwear concepts, incorporating Vans' Creative Vision, consumer insight studies, and workshops with store associates, executives,
Lacorsa Grand Prix Game
A comprehensive design project encompassing gameplay, brand design, component design, illustration, packaging design, mobile app design, and e-commerce website design—business experience in P&L, marketing, logistics, and product development.
Vans Surf
I designed Vans' hanging footwear program from its inception. Highlights include the Rata Vulc and non-vulcanized exploration of what footwear could mean to surfers over the last decade.
Reebok DMX RS3
The football boot includes several innovations: the first textile soccer boot upper, a redesigned screw-in cleat system and studs, co-molded composite lasting boards, and the incorporation of DMX technology.
Vans Classics
Work on reviving Vans Classics started in 1998 to re-introduce a missing component of the brand. This involved recreating the original last, redesigning the original patterns, and introducing new upper designs such as the Zapato Del Barco and Style 106 Vulc.
Reebok Sidewinder
The original articulated-fit 1996 Reebok Sidewinder was the first graphic-driven football boot and was worn by legends Ryan Giggs, Raúl González, Andy Cole, and Iván de la Peña.