WORK

An innovative outsole design concept in collaboration with the Reebok Human Engineering Lab to provide traction and safety and further graphic exploration.

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Appointed as the inaugural Vault Designer and Design Director for Lifestyle Footwear. Model design, color/material, and collaborations spanning 10 years.

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The Van Doren Experiment utilized a unique process to create footwear concepts, incorporating Vans' Creative Vision, consumer insight studies, and workshops with store associates, executives, 

A comprehensive design project encompassing gameplay, brand design, component design, illustration, packaging design, mobile app design, and e-commerce website design—business experience in P&L, marketing, logistics, and product development.

I designed Vans' hanging footwear program from its inception. Highlights include the Rata Vulc and non-vulcanized exploration of what footwear could mean to surfers over the last decade.

The football boot includes several innovations: the first textile soccer boot upper, a redesigned screw-in cleat system and studs, co-molded composite lasting boards, and the incorporation of DMX technology.

Work on reviving Vans Classics started in 1998 to re-introduce a missing component of the brand. This involved recreating the original last, redesigning the original patterns, and introducing new upper designs such as the Zapato Del Barco and Style 106 Vulc.

The original articulated-fit 1996 Reebok Sidewinder was the first graphic-driven football boot and was worn by legends Ryan Giggs, Raúl González, Andy Cole, and Iván de la Peña.​